A total digital transformation for one of Suffolk’s most stunning property portfolios.

Credit: UI Centric


Wilderness Reserve


Wilderness Reserve is a collection of luxury, restored cottages, country houses and mansions in rural Suffolk. Its premium guest experience and stunning locations bring guests back time and time again – and its website should do the same.

Its existing website and associated admin tools were encountering usability issues, leading to missed bookings, unnecessary work and costly overheads against sales staff, management and hosts. We were tasked to reimagine the digital approach, to make the guest experience online as seamless, helpful and engaging as it is in person.

Through user testing with fans, we focused on what was most important to them. We created a modular system, allowing for a flexible and interchangeable experience that can change with the fast pace of the club. The site features a new video player for live match action and behind-the-scenes content, enhanced player profiles, a new match centre Brentford FC news.